Sentinel Federal Credit Union is proud to announce that it has been awarded a prestigious Silver ADDY at the American Advertising Federation (AAF) Black Hills’ 2025 American Advertising Awards competition for its Brand Refresh commercial. This recognition highlights the credit union’s commitment to creative excellence and innovation in marketing.
The American Advertising Awards, one of the industry’s largest creative competitions, attracts nearly 35,000 professional and student entries each year through local club competitions. Its mission is to recognize and reward the creative spirit of excellence in advertising. The AAF Black Hills competition serves as the first tier of a three-tiered national contest conducted by the AAF and over 200 local clubs across the country.
Sentinel Federal Credit Union’s Brand Refresh commercial showcased the organization’s revitalized visual identity, reflecting its deep-rooted commitment to trust, service, and community. The commercial’s creative approach, compelling storytelling, and engaging visuals resonated with both members and the judging panel, earning it a Silver ADDY for its outstanding level of excellence.
“Our team is honored to receive this recognition,” said Beth Hottel, Marketing Director at Sentinel Federal Credit Union. “This award is a testament to our dedication to producing impactful marketing that connects with our members and highlights the values we stand for. We are excited to continue delivering engaging content that tells our brand story and strengthens the emotional connection with our members. Our goal is to create marketing that not only informs but also inspires, reinforcing the trust and commitment we have built within the community.”
For more information about Sentinel Federal Credit Union and its award-winning brand refresh, visit our YouTube channel at https://youtu.be/1lU1ZeK1t_U?si=q4QryjVqlKr2o835.
